This is a personalized 90-day blueprint to lose 20 lbs in 90 days. I build it for you after a quick call. It’s based entirely on your schedule, lifestyle, and goals — not some one-size-fits-all PDF. You’ll walk away with real steps tailored to actually work for you that will make you drop 20 lbs in just 90 days.

Yes, it’s 100% free. I offer these plans to help serious people get unstuck — and if on the call when I'm going over your blueprint with you if I think we’re a good fit to work together, I’ll let you know. If not, you still leave with a custom blueprint to lose 20 lbs in 90 days.

Absolutely — but to make you lose 20 lbs in 90 days, I need to make you a blueprint that's truly custom, I need to spend about 15 minutes with you on a quick call. I’ll come prepared with a rough draft of your blueprint, but during our conversation, I’ll be able to pinpoint what’s actually holding you back — whether it’s something you’re doing or not doing. Then I’ll adjust the blueprint in real-time based on your goals, schedule, and habits — so you leave with a clear, tailored path to being 20 lbs lighter in 90 days.

Yes — before the call, take 5 minutes to jot down where you’re doing well and where you’re struggling in each of the 4 Pillars: workouts, nutrition, steps, and mindset. This makes the call 10x more valuable.

That’s exactly who this is for. Most of my clients come to me after trying everything — fad diets, intense programs, or cardio overload. My system is built for real-life consistency, not perfection.

This isn’t a time-intensive program. My clients are busy professionals — so the blueprint I build will fit your lifestyle. No long workouts, no starving, and no gym membership required.

Yes — you both can lose 20 lbs in 90 days with your custom blueprints because they're designed for you specifically. And my 4 pillar system works for both men and women ages 30–50. It’s designed to help you lose 20–30 lbs in 3-4 months safely and keep it off without flipping your life upside down.

James Andrew Fraser is a Certified Personal Trainer (NCSF) with over 8 years of experience helping busy men and women transform their bodies. He began his fitness career at a luxury gym in NYC, where he was mentored by Master Trainers and quickly became known for his results.

Since then, James has helped his 1:1 coaching clients shed hundreds and hundreds of pounds — in person and online through his custom coaching app.

FITR Fitness is the weight loss and fitness company he founded to deliver life-changing transformations — first through premium 1:1 coaching, and now through more accessible programs that distill his proven Total Transformation System.

His mission? To educate, inspire, and empower people to demystify weight loss, ditch extremes, and finally feel at home in their bodies — for good.

Oh, and he’s also an award-winning actor and writer. Google him… it’ll make his IMDb star meter go up. (Please. He’ll love you for it.)

Just click one of the buttons on this page, pick a time that works for you, and answer a few quick questions to help me prep. I'll prepare a custom blueprint (that if you follow will make you lose 20 lbs in 90 days) based on your answers, and on the call I'll get your feedback and make any other adjustments. I'll send you the blueprint after the call. Once you book you’ll get a confirmation email with next steps.